It is said that the birthplace of Flamenco is Jerez de la Frontera.But due to the nomadic nature of the Gypsies, Flamenco established his roots in other Andalucian towns, Sevilla and Granada. In spite than the Gypsies did not gain any respect and honor for their contribution to the Flamenco until quite recently The Gypsies has always been considered the best interpreters of this art form.

Jerez is home to a large gipsy settlement, generating over the years the richest and deepest wealth of gipsy song: from the 18th century with To Luis el de la Juliana until nowadays. Flamenco is alive in Jerez and has been passed down through several flamenco family lineages: Los Carrascos, los Junqueras, los Vargas, los Valencias, los Cepero etc, from where many recognized artist comes from like Agujetas, Jos Merc, Morato, Juan Mojama, and many others .

Jerez keep on to support and promote flamenco all around the world because it is part of its identity and tradition.

Flix Grande said: "One of the most beautiful types of music on earth, one of the most replete with consolation and grief to ever have been invented by the genius, pain and memory of man. A voice which tells us of the sorrow and arrogance of a marginalization which has ended up converting itself into an authentic work of art".

Cristina Hoyos (famous dancer) said: "You can't understand flamenco, it is something you feel. The person who is sitting on the chair must feel that what you are doing is something out of the ordinary".

Antonio Canales (flamenco dancer) said: "Today, anyone who has a big heart understands flamenco". Paco de Luca (Guitarist) "To feel alive is to continue discovering surprises, new nuances".